My approach to logo design is always inclusive of at least one illustrative element. I will always favor an approach that is illustration-focused as opposed to letterform-focused.

For Spin Spin Sugar Company, the client came to me with the idea of an anthropomorphic tornado of sugar as a potential idea. I looked to retro diner mascots like Bob's Big Boy for inspiration. The combination of modern typography with retro graphics makes the company seem both timeless and contemporary.

For i-BLADES, the challenge lay in how to relay the product concept of stackable smartphone add-on component "blades" using a simple graphic.

The CMI Productions logo was a combination of a graphical SF Bay Bridge combined with the shape and style elements of a Japanese kamon or family crest. It's a callout to the company's location on Treasure Island and its business and cultural connections to Japan.

For the Kalei's logo, the focus was on creating a logo that was fun, family-focused, vibrant and colorful – something that would stand out on a sign against the Indiana skyline, but would also be strong enough to work in black and white on a printed takeout menu.

The Maoli Design logo had to reproduce well as a single color design, but also had to be bold and unique. A Hawaiian fish hook was used as its central graphic element, and decorative typography and an earth tone were chosen to push the logo's Pacific Island feel even further.

Simply Style utilizes basic graphical elements combined with a fanciful script font to help portray the client's business concept of a personal style consultant.